The role involves managing local brands or serving as a specialist within specific marketing sub-functions at various levels—local, regional, or global. The Brand Manager is tasked with defining product strategies in alignment with both local management and the global marketing department, while also executing the necessary tactical plans and projects.
Key Responsibilities
* Develop and prepare content for Integrated Brand Teams and Launch Teams.
* Oversee the execution, monitoring, and analysis of agreed-upon tactical plans to drive brand growth.
* Lead the creation and implementation of promotional activities, ensuring compliance with internal SOPs and the Code of Conduct.
* Monitor and manage brand budgets, forecasts, and expenses.
* Assess the marketing mix of products to evaluate cost-effectiveness and overall performance.
* Skills and Qualifications
Skills and Qualifications
* Experience working across cultures.
* Proficiency in operations management and execution.
* Strong customer orientation.
* Expertise in digital marketing.
* Strong influencing skills.
* Strategic marketing acumen.
* Commitment to operational excellence.
* In-depth knowledge of product marketing.
* Proficiency in computer skills.